Content & Distribution
I split content into three types, roughly this many a week. I call it ECG.
- Evergreen
- About 5. Useful posts people come back to.
- Conversational
- About 3. Posts that show who you are.
- Growth
- About 2. Posts made to reach new people.
Before I make anything, I think about why someone would:
- Stop scrolling
- Keep watching
- Believe the story
- Share it
- Save it
- Trust the creator
- A hook
- Something in the first few seconds that makes people stop.
- Retention
- No explaining things nobody asked about.
- Curiosity
- A reason to keep going to the next line.
- Value
- People should walk away knowing something new.
- A CTA
- Only if it actually makes sense.
For Indian audiences, I usually write in Hinglish.
Every platform works differently, so each one gets its own approach.
Platforms
Formats
Most of this I learned while growing Hashly Space.
- Who
- Creators with around 1k–20k followers
- How much
- About 20 DMs and 3 tweets or threads a day
- What I think about
- Who to contact, why they'd reply, what to offer, how to make it personal, and when to follow up
Publishing something doesn't mean it worked. I look at views, retention and how a post did compared to last week, and try to figure out why.
Like a smart friend explaining something interesting to you. Not like a corporate intern who discovered Bitcoin yesterday.
- Yes
- Clear, short, direct, human, a little funny, backed by facts
- No
- Corporate fluff, empty hype, emoji spam, CTAs nobody needed, anything that sounds AI-written
